Видео

Thank you!

Can you please tell the ambient wall lighting that you use in your videos? I really like that one.

Why not use facebook A/B testing function?

What does your tattoo says?

Hi dara i prompted how to annalyize my interests audience in my meta ads with chatgpt ,it just shared yiur video link 😊

Dara is so pretty!!!

If you're hiring I would love to know what positions you have open!!

hey dara you are beautiful your content is amazing been watching ur videos from few days u need to improve the color grading and add key points through the captions bit transitions and minimalist background music its bit appealing just an observation it can get more engaged audience Lemme know if you need an video editor.

Thank Dara! great video. you say that if you find success on headline ads, you turn that into creator content. Do you mean give the headline to creators to experiment with?

what do you mean by : the pacing is off

Hey Dara, great content! I've sent you an email.

Hey Dara, awesome content! Just wondering whether different regions is another reason why some big accounts have more campaigns? Would you recommend splitting regions out or consolidating? Thanks!

Great video! Would be making an updated video like this in the future?

🎯 Key Takeaways for quick navigation: 00:27 *📈 Media buyers should diversify skills and focus on growth, creative strategy, funnel optimization, and landing page conversion rate optimization (CRO) to prove their value.* 01:21 *💹 Understanding the financial metrics and managing backend finances is crucial for media buyers to contribute to the business’s success.* 01:50 *🌐 Specializing in multiple ad platforms (e.g., Facebook, TikTok, Google Ads) is beneficial, with a focus on key platforms for safety.* 02:16 *💰 Success in media buying requires genuine interest and continuous self-improvement, not just a focus on financial gains.* 03:28 *🎯 Working at an agency provides a broad exposure to various accounts and approaches, helping to build a strong foundation in media buying.* 04:50 *🤝 Building a supportive community and sharing your knowledge online can help improve your skills and advance your career.* 06:01 *🚀 Sharing your work and theories online can lead to career opportunities and significant salary increases.* 06:15 *📚 Continuous education and staying updated with industry changes are critical for staying competitive as a media buyer.* 07:53 *🗣️ Mastering the art of client management is key, especially in setting expectations and communicating strategy and performance.* 11:10 *🧠 Understanding human psychology and the fundamentals of direct response advertising can make a media buyer significantly more effective.* 13:46 *🛠️ Being prepared to work outside conventional hours and mastering your chosen platform are important for success in media buying.* 15:22 *📉 Focus on efficiency and error reduction in platform operations can lead to better results and more effective campaigns.* Made with HARPA AI

🎯 Key Takeaways for quick navigation: 00:41 *📊 Experts distinguish between primary KPIs and storytelling KPIs, focusing on metrics that narrate the success story of ads beyond just surface-level data.* 01:35 *🛠️ Veteran advertisers understand the limited scope of data alone and prioritize analyzing creatives with a structured hypothesis testing approach, ensuring each variant tested is compared against top performers for comprehensive insights.* 02:47 *🧠 Embracing the subjectivity of creative analysis, experts value qualitative feedback such as ad comments and customer reviews, recognizing its importance alongside quantitative data in shaping ad strategies.* 03:29 *🏆 True professionals are adept platform users themselves, staying abreast of organic trends and understanding the intrinsic value these insights bring to crafting relevant and engaging ad creatives.* 04:25 *🔍 Knowledgeable advertisers advocate for broad audience testing over narrow targeting to leverage Facebook's evolving algorithms, ensuring the scalability of successful creatives.* 05:21 *🎨 Masters of advertisement prioritize creative diversity, understanding the critical role of novelty and variety in maintaining audience engagement and preventing ad fatigue.* 06:14 *📈 Expert strategists possess a nuanced understanding of product strategy, focusing efforts on showcasing problem-solution dynamics and optimizing product offerings to enhance consumer appeal and increase average order value.* 07:47 *🔄 Seasoned advertisers have a deep comprehension of the customer journey, recognizing the necessity of integrating desire and urgency into campaigns to simulate more immediate conversions within the context of everyday lives.* Made with HARPA AI

Isn't it click bait though? And as such doesn't it irritate people?

I believe you pick one ad concept and you test it with many different ad formats to see which one demonstrate more the value of your product. is that what you do dara?

such a good post, thank you so much. So many ideas to try.⭐⭐⭐⭐⭐

how i run facbook ads please make complete video. ..

🎯 Key Takeaways for quick navigation: 00:00 *🚀 High-performing ad type with 3X return is easy to create and converts well.* 00:14 *🧐 Analysis of over 20 brands to identify top ad creative formats.* 00:42 *🎨 "Headline image ad" highlighted as effective and simple to produce.* 01:09 *✍️ Key to success: Using standout customer testimonials as the ad headline.* 01:51 *📚 Educational ads work well by providing valuable content and targeting top-funnel audiences.* 02:34 *🗣️ Shift noticed from UGC compilations to single testimonial ads.* 03:16 *🌟 Recent success found in leveraging established influencers for UGC ads.* 03:43 *🧑‍💼 Founder story ads resonate strongly by personalizing the brand.* 04:39 *📊 Statistic-based ads engage logically, boosting trust with numbers.* 05:50 *🤳 Over 50% of top-performing ads are UGC, especially single testimonials, at high ad spend levels.* 06:19 *🔄 Emphasis on the importance of testing various ad formats, including images and videos.* 07:28 *🎯 Features point out, US vs. Them, and before & after ads remain essential tests for 2024.* 08:53 *📝 Text-only ads unveiled as a new effective format, surprisingly successful across industries.* 10:01 *🏠 Personal update on speaker’s move and excitement for future RUclips content.* Made with HARPA AI

🎯 Key Takeaways for quick navigation: 00:14 *🎣 The first few seconds of your video ad, known as the "hook," are crucial for targeting and engaging potential customers.* 00:41 *👨‍👩‍👧‍👦 Creating hooks that mention family members can be highly effective, especially for demographics that prioritize family.* 01:22 *⏰ Utilizing specific time periods in your hooks can make your ad more appealing by highlighting the quickness of results or the duration of struggle before finding a solution.* 02:32 *🎯 Mentioning specific demographics in your hooks can significantly improve ad targeting, especially when referencing age or community.* 03:13 *🌈 Imagery strategies like using bright colors or textures increase ad engagement and can stand out in social media feeds.* 04:07 *📚 Storyblocks is highlighted as a valuable resource for accessing a wide range of stock media to enhance ad creativity.* 05:03 *📚✨ Educational hooks that focus on teaching the audience something can unlock and convert new customer segments.* 05:56 *💔 Hooks that play on the theme of regret can be surprisingly effective, often outperforming those with a positive sentiment.* 06:37 *📹 Utilizing "POV" (Point of View) statements as hooks can refresh successful ad concepts and potentially improve engagement.* 07:20 *🔄 An analysis revealed that the most effective hooks are either problem-oriented, capturing the audience's challenges, or product-oriented, focusing on the advertised item.* 09:10 *🏆 Superlative hooks that claim the product is the "world's best" or "strongest" can appeal to product-aware individuals, helping to convince them your solution is superior.* 09:53 *📈 Citing virality or social proof in hooks, such as mentioning that a product went viral on TikTok, can be highly compelling for potential customers.* Made with HARPA AI

I do the content creation , the ad copy, manage the facebook ad account and do the CRM automations for $200 per month🤡 that’s for lead generation though

I love the information density, hate the vocal fry.

But what about the money loss at the top of the funnel .. will you ever reach your return on investment selling low cost products?

omg Dara this was AMAZING so value-packed. I'm gonna have to watch this again and take a ton of notes... SO GOOD!!

The button says "Advantage Campaign Budget" not "Advantage Campaign Shopping" - Am I missing something? ruclips.net/video/SjcJjlC-NXw/видео.htmlsi=VjlizgxQsE08a7TU&t=88

3 days ago is crazy!

I'm in Brooklyn also. My dream is to have a long conversation with you to teach me how to make a profit selling my software with Facebook ads. It may stop me from believing Facebook ads are a hoax and no one is successful

Love your content.

Do you think that if you learn from someone which has used the older methods with fb ads which still works for them as they trained their pixel for that winner. These methods will not work if a new person was to learn the same way now for fb ads?

Will calling out the age work for a fashion brand targeting women age 20-35?

Not sure if you have covered this before, but how do you convince your client to try a new hook or new type of ad? I have worked with some well known brands and their ads were always corporate style and not flexible enough to change since they need to refer back to their global headquarters

Love me some “Edutainment” 👏🏻

Thank you!

They probably fail because they are using pixel 😂

Whoa that was valuable, i screenshoted and made notes, which i almost never do during a video.

Hey Dara, could you put a Screenshot of the table somewhere? Great Video as always

can we test new creatives using ASC?

As a media buyer she is telling the truth. However the industry knowledge and creative consultation is still important.

Not sure if I missed it, but are you testing in a traffic campaign or is it still optimizing for purchases?

All my fear based ads have outperformed every other ad, every single time. Lean into fear.

Thank you so much for this video. I have an interview tomorrow and I'm finding your video ultra useful as a recap to best creative types in the ad planning.

Love your content its very focused and specific, and the more automated FB ad account becomes, the less relevant other marketers become and the more i default to your content 🔥🔥🔥

Super inspiring

So pumped I found this! I am a store with multiple products (around 3000 products) of different categories and brands. Would you recommend having multiple ads under one campaign that have product sets (organized by category for each ad set) and running CBO with only a $300 budget per day allowing each product set to compete for spend, or would you just have one giant catalog?

Nooo I can't believe I missed this!!! Where can I sign up to be emailed for the next one?

Bullshit. You can't quantify the difference.

You’re wrong about the FB ads set up but I agree that the agency should provide everything needed for the strategy

Great work Dara

Definitely texture, ASMR ceramics all the way.